Thursday, 6 September 2012

WEEK 10: THINKING CRITICALLY ABOUT THE MEDIA



Suggestion in media:     
*      Electronic media
*      Print media
Mass media:
*      Intended to inform, entertain or convince large audience (Eg; talk show)
News media:
*      Acts as hub agent, bridge among us and the world of events occurring around us.
Selection of issues:
*      To catch the attention and entertain viewers – sensationalism; exciting events
Time factor:
*      Placement of stories – audience will take it seriously by big influence on the new cast coverage.
*      Quantity of time coverage – discuss like chalk and cheese side of the issues
The use of language:
*      Affecting audience view of those issues.
Non verbal of clothing:
*      Creating a sense of brand towards the person. For the example; Doctor OZ wears a surgery outfit.
Camera angle and distance:
*      Influencing the audience
Suggesting in print media:
*      Having the responsibility to speak for the whole community and to be aware to every piece of it.
Use of headlines:
*      Many readers are scares. They want to see the highlights of the issue first.
Photo composition:
*      Subtle manoeuvring giving viewers a sense of a common scene


ADVERTISING
Common advertising ploys:
*      Humor
*      Catchy slogans

*      Emotive languages
*      Anxiety ads
*      Feel good ads
*      Weasel words
*      Fine print disclaimer
*      Sex appeal

*      Celebrity endorsement

Media literacy
*      Empowers people to be creative and be critical of using image, language and sound. With this literacy skill, it could be an impact to humans in this 21st century.

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